Monday, December 21, 2009

Ho Ho Bro'Down Sale

Calling all last minute men in Tofino!!!! Tofino's First Annual "HO HO BRO'DOWN SALE'! Designed for the bros in Tofino who want to start their shopping 'early' (hehe). Join Gordo from 6-9 to get special bro deals on items for your wives, girlfriends, family members and kids! This Wednesday night, December 23rd! Visiting Tofino? The store is on the left at the first stop sign in town - the corner of 4th and Campbell.

VBN Holiday Breakfast

This past Friday, our Victoria Store Manager, Megan Johns, attended the VBN's holiday breakfast meeting at Solstice Cafe. It was a wonderful way to start the day. Over 25 like minded business owners and individuals came together to celebrate the holidays, and collect donations for the food bank. It was a wonderful way to get to know members of the sustainable business culture in Victoria. In attendance were individuals from Green Collective businesses, fair trade organizations, and even Denise Savoie, our local MP. For more information about the Values Based Business Network please Click Here.

Thursday, December 17, 2009

New Product - Level Ground Fair Trade Organic Coffee

This past Saturday, at our ecoeverything launch party, we served free Level Ground Trading fair trade and organic coffee to our holiday shoppers. Level Ground donated the coffee to our event to enhance the experience of our customers, and for that we thank them SO much! Due to our love for Level Ground, we have launched a few of their blends in our Victoria store for the holiday season. They are a fabulous company - a true leader in the fair trade and eco-friendly world and not to mention a leader in business community involvement here in Victoria.
Click Here to see for yourself just how great they are, and why you should try brewing some of their beans!

Tuesday, December 15, 2009

Bamboo Rayon Towels Have Arrived!

Looking for the perfect Christmas gift for someone who has everything? Look no further! Bamboo fiber towels are a fabulous gift for any woman (or man for that matter) in your life. Even if your mum, sister or best friend already has a packed linen closet, if they have not tried bamboo towels, they are missing out! They are softer than cotton, more absorbent than cotton, AND they are more anti-bacterial than cotton. Pick up some facecloth stocking stuffers, or a full gift set! Starting at just $6.00 you can't go wrong!

Monday, December 7, 2009

New Name - New Look - Same Values

Fiber Options Victoria is soon to be Ecoeverything. We are currently making the transition over to this new name and are excited to celebrate with you! Please join us on Saturday December 12th for our launch party. From 10-7 we will be offering our loyal customers with free beverages, sales, our new eco-stocking stuffer area, a chance to join our new gift registry service, and a chance to win one of four $25.00 gift cards to the store. For more information, please feel free to email us at

Why the new name and look?

Since 1997, Fiber Options in Tofino BC has been offering our community with the best eco-friendly clothing and accessories that we could find. In 2000, we opened in Victoria and have carried on doing the same. Back in the late nineties when we opened, the eco-products available were mainly natural clothing and tree-free paper products. The vision however, right from the start of our first store, was to have a store that carried everything eco. With a primary focus on clothing for men and women, we wanted to be able to also offer our communities with the best in baby items, accessories, bed and bath items, home accessories, and gift ideas. Well, we are now making the transition to do just that. We have launched new product lines in the store for the Holiday 2009 season including bamboo charcoal deodorizers, and rayon from bamboo towels and bathrobes. More new items are set to arrive before Christmas, so be sure to check back in regularly!

Sunday, December 6, 2009

Cold Hands?

Got cold hands in this chilly weather? Warm up with ethically sourced merino wool gloves from our Icebreaker label. Merino wool is nature's best fabric. Anti-bacterial, temperature regulating, odor resistant and warm when wet. It is the perfect 'wet coast' fabric. After all, it keeps a sheep alive all 365 days of the year through the summer, winter, rain, snow, and heat. Makes sense right?

Monday, November 30, 2009

Give Something You Love

The Victoria Green Collective is proud to annouce our exciting Holiday 2009 Campaign. "Give Something You Love" is our slogan for the 2009 Holiday Season. If you love fair trade, locally made, organic or eco-friendly products, then give what you love this Christmas with the Green Collective. Our holiday campaign is designed to honour and reward all of our loyal customers! Here is what we have in store for you.....
Thursday December 3rd - Participating Green Collective stores will be open late till 8:00. We will be serving up yummy treats and goodies and providing our customers will exceptional promotions! Each store will have their own twist to the evening. We at Fiber Options Naturals will be providing our customers with 20% OFF ALL of their purchases in the store!! The sale is from 6:00-8:00 pm. It is THE best sale of the Holiday season, and THE best pricing you will receive before Boxing Day at Fiber Options.
The ENTIRE month of December - The Green Collective wants you to not only "Give What you Love" this Christmas, but also "Get What You Love"! SO, for the month of December, purchases over $50.00 at each Green Collective store will qualify you to receive one of our 'Green Cards'. The Green Card will get you a discount at all Green Collective store in the New Year for the months of January and February. It is our thank you to all of our loyal customers!

Watch for our Holiday "Give What You Love" Campaign coming out in Monday Magazine this December!

Thursday, November 19, 2009

Holiday Gnome Hunt on LoJo

Come get into the Christmas cheer with the merchants of LoJo this Saturday and Sunday and YOU could WIN a $500 Shopping Spree! Wouldn't that help the holiday budget!?

Participating stores on Saturday November 21st and Sunday November 22nd could potentially have one of 6 holiday gnomes hidden in their store. Find 3 out of the 6, fill out a ballot available at the participating stores, and then drop it off at Willie's Bakery for your chance to win!

One dollar for every ballot entered, will be donated by the LoJo Merchants to the Salvation Army (to a maximum of $500.00)

What is LoJo? LoJo is the hottest shopping area in downtown Victoria. It is where the locals shop for unique gifts, fashions, and accessories! Come down to the 500 block of Johnson St. and see for yourself what the hype is all about! Our Victoria location, Fiber Options Naturals, is located at 577 Johnson St.

*The Santa Claus Parade Starts at 5:30 on Saturday evening. Make this day a great kick start to your holidays! Shopping on lojo, your chance to win a shopping spree, donations to Salvation Army for every entered ballot, and then the Santa Claus parade to top it all off! Bring a non-perishable food item to the parade if you can. They will be collecting donations at the end of the parade!

Happy Holidays!

Thursday, October 22, 2009

Sale at our Victoria Store!

Select Styles of Your Favorite Eco-Brands
Icebreaker - Nixxi - Lav&Kush - Lela Designs - Effort's
American Apparel - Nomads - Brandwear - We3
Thursday, October 22 - Sunday, October 25
Fiber Options Naturals
577 Johnson St.
Victoria BC

Monday, October 5, 2009

Art Show with Darla Reid

You are invited to an Art Show!

What: Art Show with Darla Reid
'Transformations; Fading Light - Autumn Visions'

Where: Fiber Options Naturals, 577 Johnson St. Victoria BC
When: Thursday October 8th 6:00-8:00 pm
Why: In the family of Ecoeverything and Fiber Options stores is a gallery in Tofino called Cedar Corner Art Gallery. The Gallery is designed to have values that align directly with those of the Fiber Options and Ecoeverything stores. Therefore, the gallery showcases artists who are local, being mainly from Vancouver Island. One of these artists is Darla Reid, from Sooke, BC. Her pieces are rough, textured and showcase creations of the natural world.
We want to show off her talent, so come and join us in celebrating this local artist!
Reid's pieces are often referred to as 'accessible art', meaning that they are priced for a variety of budgets.

Please join us this Thursday!
Call 250-721-3263 for more information.

Tuesday, September 29, 2009

"We Day" 2009

Today marked the third annual 'We Day'. It is the largest youth empowerment event of its kind, and it was held today in Vancouver, and will be held again in Toronto on October 5th. How does this connect to us? In many, many ways.....

'We Day' is a Free the Children initiative. Free the Children is a non profit that started in Canada in 1995. A young boy, by the name of Craig Kielburger, started this organization at the age of 12. At the age of TWELVE he got together 11 school friends to start fighting against child labour. What started in 1995 as what seemed like a relatively small movement, has now turned into something that has touched youth worldwide. Free the Children program's are across Canada, empowering youth with knowledge, strength and momentum to know that they can change the world. Along with Free Children, is an initiative called 'Me to We'. Me to We is a clothing line, which we are now selling in our stores. The line directly funds the Free the Children program. 50% of the profits from Me to We sales goes directly to Free the Children. The rest of the profits go back into the growing the clothing line.

This is why we decided to start carrying the Me to We line, as it fully matched our ethics and values. The clothing items are all made in Canada and are all made out of eco-friendly fabrics. However, I don't think we quite realized the impact the clothing line would have until a few months ago. You see, Me to We is more than just clothing...its about relationships, stories and a movement that is changing youth across Canada. Stories from customers who have met Craig Kielburger. Stories from customers whose kids or grand kids have fundraised for Free the Children and have had their lives enriched from the organization. Or, stories from customers who have attended these annual 'We Day' events. The stories have brought people together to talk about real issues, that go beyond just buying a shirt in a local store. The stories have created relationships between customers and our staff, and have most importantly awakened our awareness for what more we could be doing. It is reasons like this that I believe my family does what is does with these smalls businesses here in Victoria and Tofino. There is a movement happening. A movement towards fairly traded products and environmentally friendlier choices being made. We are so proud to be a part of that.

So, with that said.....I hope my mum, a school teacher here in Victoria had an empowering time with her children from school at the We Day celebration today. I also hope her friend, a school teacher in Vancouver had a day to remember as the Dalai Lama spoke at We Day. And, I hope my uncle, the founder of this business I work for, had an enlightening day as he sat in GM place and realized what we are contributing to, and how we can do even more in years to come.

Want to learn more? Click here.

May you all have a 'Me to We' kind of year ahead :)

- Megan

Friday, September 25, 2009

Fiber Options Victoria Supports Wear 2 Start Event

On Thursday September 24th, Wear 2 Start held "Spontaneous Combustion", a fundraising event for their amazing cause. If you have not heard of them, Wear 2 Start is a non-profit in Victoria BC. It is an innovative program established to outfit unemployed women for job interviews. The work that they do for women in the Victoria community is absolutely empowering. Check out their website for photos of stunning makeovers that they have done. Move over Oprah, these are the most amazing makeovers I have ever seen!

Our store donated a door prize for their event - a small contribution for their big cause. Our store supports many small and large community events, and this is just one example of one the great organizations in our city.

Friday, September 18, 2009

Fiber Options Victoria Supports Earthdance Event

Saturday September 26th will be Victoria's 2nd annual Earthdance event. The event is held in different cities all over the world to promote peace worldwide. Our store has donated a gift certificate to the cause, so perhaps you'll win if you attend!

Click here for more information.

Saturday, September 12, 2009

More Reasons to Wear Lela Designs!

Check out this great "Real Women Golf" article on Lela Designs. Click here to find out why ordinary moms, golfers, & organic clothing lovers are falling in love with this growing company! See the below posting on our blog for our top 10 reasons of why we love Lela, and why we choose to carry it in our stores.

Wednesday, September 9, 2009

Supplier Spotlight : Lela Designs

Lela Designs, simply put, is a women's golf apparel company. However, we see it as much more than that! Lela Designs is filling a gap in the eco-fashion and clothing world that is much needed. Conservative yet playful, Lela offers our customers with pieces that they can feel smart and sophisticated in, while still staying true to their values. This is because the line is made out of eco-friendly materials like organic cotton and recycled pop bottles or 'P.E.T.' Sure you can wear Lela at the links, but the pieces are also suitable for the office, and some even for an evening out on the town.

Here are our top 10 reasons to wear Lela Designs...

10. You will look fabulous on the links, all while supporting a local, eco company!

9. You will look fabulous at the office, out for drinks, or out on the town, and yes, all while supporting a local, eco company

8. You will be supporting smart entrepreneurial women! Click here to check them out!

7. You will be supporting CAMFED, as Lela supports CAMFED. Check out

6. You will be supporting the use of bamboo, a renewable, fast growing plant!

5. You will be comfy in the soft bamboo fabrics as they are anti-bacterial and breathable

4. You will be supporting the turning of clear pop bottles into fabric - reducing waste to look good! This is the production of the P.E.T. fabric.

3. You will be supporting cotton grown without pesticides (organic cotton)

2. You will be supporting a local Vancouver based business.

1. You will be buying something made in Canada and sweatshop free!

Want more reasons to wear Lela Designs? Click here to find out!

Lela Designs is available at Fiber Options Naturals in Victoria, and Ecoeverything in Tofino.

Tuesday, September 1, 2009

A Thank You Letter From BC Transit

Recently we received a thank you letter from BC Transit, thanking us for our donation of an organic cotton t-shirt. Why would we donate something to BC Transit you ask? And why are we blogging about it? Well - we donated this prize to the new BC Transit Green Team. Some of the employees at BC Transit have recently made a Green Pledge to lower their greenhouse gas emissions by partaking in a sustainable behaviour of their choice. We thought it was pretty cool that businesses like this are becoming more forward thinking, and we wanted to be a part of it! The thank you letter, from BC Transit employee Michael Silzer, also had some interesting facts about BC Transit that we thought we would share....
At the end of 2008 BC Transit served 1.4 million B.C. residents and provided 50 million annual rides with a fleet of 860 buses and vans. With the introduction of the province's Climate Action Plan, and the Provincial Transit Plan in 2008, BC Transit's environmental policy has been enhanced to reflect a carbon neutral goal.
Yay for alternative transit! Now one of their employees will also learn not only how we can change the world by reducing our car emissions, but also by changing our shirt!
Click here for information on public transit routes in Victoria
Click here for information on public transit routes in Tofino

Friday, August 28, 2009

Fiber Options Staffer Wins at Canada Games!

Yay for Gillian!!!!
Fiber Options Naturals Victoria Employee!
Gillian Carleton is one of our part time staff members at our Victoria location. Throughout the summer she has attended various different races across Canada and the U.S.. On August 20th, she won the 80km road race at the Canada Games in P.E.I.. Maybe she was wearing her Icebreaker!? hehe.....
Click here to read the story from Pedal Magazine.
Click here to find out why Icebreaker Merino Wool would be an excellent choice for any cyclist!

Monday, August 24, 2009

Friend of the Fringe

The Victoria Fringe Festival is fast approaching! It runs from August 27th - September 6th. Fiber Options is a 'Friend of the Fringe' this year! Bring your Fringe VISA button into the store and you can get $5.00 off your purchase of one of our locally printed T's. For more information about the Fringe Festival click here.

Friday, August 21, 2009

Discover Downtown Victoria

Starting today, Friday August 21st, the Downtown Victoria Business Association is launching a new way to get around downtown. A free shuttle bus will be steering around on the streets, to offer tourists and locals an easy and fast way to get around to the various different downtown areas. The service will operate daily from 10:00 am to 5:30 pm. The shuttle will allow for hop-on, hop-off convenience to the many exciting desitanations downtown, including our very own LoJo shopping district where our Victoria Fiber Options store is located.
Click here for more information.

Thursday, August 20, 2009

The BEST Leggings!

Our favourite leggings have arrived!
Effort's basic black bamboo leggings have made their way back to our stores as the staple item for fall. The leggings are an amazing blend of 92% bamboo and 8% spandex. Most bamboo clothing is blended with cotton, or organic cotton, so being that these are almost 100% bamboo makes them unique! The natural properties of bamboo make it a no brainer to make bamboo leggings a must have for your fall wardrobe! Bamboo is naturally anti-bacterial, extremely durable, and holds dye colours extremely well. Meaning that you will have these leggings for years to come, AND they will be the same pure black colour as when you bought them. Our staff can attest to all of these amazing qualities, as they have become one of their favourite items! Check out Fiber Options Victoria, or Ecoeverything Tofino for this new item, or call us toll free at 1-800-381-2138

Tuesday, August 18, 2009

New Icebreaker Has Arrived!

Our fall inventory of Icebreaker merino wool has arrived at both our Tofino and Victoria locations. Come check out the new pieces, and the new palette of colours! We have an array of men's, women's and even kid's styles! If you have questions about ordering Icebreaker, please feel free to give us a ring at 1-800-381-2138
Click here to learn why Icebreaker is one of our favourite lines!

Monday, August 17, 2009

Upcoming VBN Breakfast Meeting at Solstice Cafe

Our Victoria store is a proud member of the Values Based Business Network, or 'VBN' for short. Our store manager, Megan Johns, sits on the board for the organization. The VBN is an organization of businesses in the Victoria area who are committed to sustainability. There is an upcoming monthly mixer at the Solstice Cafe this Friday, August 21st, from 7:30 - 9:00 am.
It is a great place to network with business men and women who are committed to a triple bottom line!
Click here for details.

Sunday, August 16, 2009

Extended Summer Hours in Victoria

For the rest of the warm summer days, our Victoria location will be open from 9:30-7 pm from Monday-Saturday. Sundays we will remain open from 10-6. Come visit us bright and early, or on your way home from your work day!

Hemp Blend Bath Robes Now In Store!

Effort's brand hemp/cotton blend bath robes are now in stock. Hemp is the perfect material for a bath robe. Like bamboo, hemp is extremely anti-bacterial, meaning that you do not need to wash your hemp robe as often as a 100% cotton or poly blend one.

The Effort's hemp/cotton bath robe is a one size fits all item that features side pockets, french terry fabric, a belt and belt loops. It is also made in Canada!

Available at both Tofino and Victoria locations.

Wednesday, July 29, 2009

Go Green or Bust

"Go Green or Bust - The Birth of a New Civilization"

This is an upcoming lecture event at Royal Roads University on Tuesday August 4th, 2009 that we think is pretty great! Here is a bit about it...

Every generation faces unique challenges. Many have been enormous, such as ending slavery, defeating fascism, winning the vote for all women, and winning
civil rights for people of all races. Each of these struggles has been long and difficult, but
in their successes they have changed the world.

For the challenge we face today the stakes could notbe higher, for if we fail, we lose everything. Earthsecosystems and humanitys cultures and civilization
cannot withstand a 6C degree rise in
temperature, which is our current trajectory, due to climate change.

In succeeding, however, we will transform our civilization forever,
and future generations will accept environmental sustainability as
one of the fundamental precepts of a civilized life on Earth,
alongside justice, freedom of speech, and human rights.
If we are to live in harmony with Gaia, and create a new civilization,
we must go green or bust.

Guy Dauncey is a speaker, author, and organizer who works to develop
a positive vision of a sustainable future, and to translate that vision into action.

He is President of the BC Sustainable Energy Association, and author
of the award-winning books Stormy Weather: 101 Solutions to Global
Climate Change; Cancer: 101 Solutions to a Preventable Epidemic, and
7 other titles. His new book The Climate Challenge: 101 Solutions to
Global Warming will be published in November 2009.

He is also Executive Director of The Solutions Project; and
Publisher of EcoNews, a monthly newsletter that promotes the vision
of a sustainable Vancouver Island. His home page is

Lecture Admission: Donation at the Door. Proceeds from this lecture
support the Bateman Bursary for learners in the Master of Arts and
Environmental Education and Communication Program. The Mews Lounge
is Building #4 on this campus map.

Tuesday, July 28, 2009


Our Victoria store is having an

Friday July 31 - Sunday August 2

20% OFF Select Styles for Men and Women

One Weekend Only
Picture shown is just one sample of what will be on sale! Come in early before your size sells out!

Fiber Options Naturals
577 Johnson St.
Victoria BC
Open 10-7 Monday to Saturday
10-6 Sundays

Sunday, July 19, 2009

Snap Snap Snappy!

Back in June, Fiber Options Victoria attended a VBN mixer at the eco-friendly Hair Garden Salon. SNAP Magazine, a fun publication the captures community events in the city, came and snapped some pictures of the event. Featured in the photos are members of the Victoria Values Based Business Network enjoying yummy appies and enjoying free natural make up touch ups.

Click here to see the photos!

Organic Islands in 3 Minutes and 11 Seconds!

On July 4th and 5th, our Victoria location participated in the 5th annual Organic Islands Festival. It was an amazing weekend filled with so many wonderful goodies including live music, shopping, food sampling, education...and so much more!

This video was just posted to the Organic Islands Facebook page, and I could not resist posting it to our store blog! It is a great snapshot of the festival. The shot is of the 'Village' area, where we had our booth. The green tent that you see in the center of the shot is ours so you can see what we were up to for the three days of the festival - and just how many people we got to meet and talk to! It was such a great time. Many thanks to our friend Deb Morse, and her team of amazing staff who made it all happen!

Click here to watch the video!

Tuesday, July 7, 2009

Thank You Xavier Rudd!

Last Tuesday, a good lookin' fellow strolled into Fiber Options Naturals in Victoria. One of our staff members struck up conversation with the customer, and soon found out that he was from Australia. Being that we have amazingly personable and perceptive staff, she then noticed that the ruggedly handsome man had a picture of a didgeridoo on his t-shirt. The staff member, looking for things to talk about with the man, then asked "Oh, are you by chance familiar with Xavier Rudd?" (as we often have played his music in the store) and the customer answered, "Why yes...that's me...". Yes - Xavier Rudd was shopping at Fiber Options and we did not recognize the poor guy!!!

He ended up spending quite some time in the shop, and before he left, he kindly added our staff members to the guest list of the show he was performing that night.

So....thank you Xavier Rudd! Thank you for shopping at Fiber Options Naturals, for 'guest listing' our staff, and also for choosing sweat shop free and organic t-shirt options for your official "Xavier Rudd" merchandise!

P.S...the show was fabulous!

Fiber Options Naturals Victoria Donates to Organic Islands Volunteers!

The Organic Islands Festival was this past weekend on July 4th and 5th. Be sure to check back here for more blog posts about the event including our own pictures and highlights!
However, we would like to tell you in THIS post about how proud we were to donate $50.00 worth of gift certificates to the volunteers at the festival. Without them, the festival would not have been possible. Their efforts were not unnoticed this weekend. Fiber Options would truly like to thank all of those who volunteered their time to help to make things run as smoothly as they did.
A special thank you to Deb, Rachelle, Annalea, and the rest of the Organic Islands staff for all of their hard work as well! It was a pleasure to yet again be a part of this wonderful festival and we are already looking forward to next year.

Tuesday, June 30, 2009

Fiber Options Naturals Victoria to Exhibit at Organic Islands Festival

Fiber Options Naturals Victoria is getting geared up to exhibit at the Organic Islands Festival this coming weekend on July 4th and 5th! This event is one not to be missed if you are getting into, or are already emerged in, all things 'green'! The days are filled with educational events, live music, amazing shopping and a wonderful sense of community, all in the beautiful setting of Victoria's Glendale Gardens. Stop by our booth to hunt through our sale rack, pick up a free discount card for the store, and enter your name into our huge prize draw!

Click here for more information!

Friday, June 19, 2009

Fiber Options Naturals Donates to World Environmental Summit

Check out this great event! The World Student Environmental Summit is being held this year right here in Victoria! Fiber Options Naturals was happy to donate an item for one of the events for the guests that are coming to participate in this educational summit.

For more information, please click here.

Tuesday, June 16, 2009

We Attend the DVBA AGM

Today Fiber Options Naturals Victoria attended the annual AGM for the DVBA, or Downtown Victoria Business Association. Fiber Options Naturals is a proud member of this wonderful organization. The event today was held at the Laurel Point Inn in their gorgeous dining room. The room was a buzz with local business men and woman, small business owners, and local politicians. The DVBA has been an amazing resource for small businesses like Fiber Options Naturals. It's programs help fund and develop initiatives such as the annual Canada Day celebrations, or the 'LoJo' ad campaign and branding, which we are a part of, being located on Lower Johnson!

Here is an excerpt from their website describing just exactly what the DVBA is all about...

Established on January 13, 2005, the Downtown Victoria Business Association (DVBA) is Victoria's voice and advocate for a vibrant and prosperous Downtown. Our mission is to make Downtown Victoria the destination of choice for Greater Victoria residents and visitors - for shopping, dining, entertainment, and other services.
The DVBA participates in collaborative initiatives to market, beautify, and enhance the Downtown business area, and to provide a clean, safe, and welcoming business environment. We are a non-profit, membership-based organization, funded by a levy assessment on properties within our boundaries

For more information about the DVBA, please click here

Friday, June 12, 2009

Fiber Options Naturals at The Hair Garden Salon

On Thursday June 4th, Fiber Options Naturals Victoria attended an open house at The Hair Garden Salon. The event was a part of the VBN's Member Hosted Open House series. It was an evening of networking in the intimate and gorgeous setting of The Hair Garden Salon. The Hair Garden is owned and operated by the spunky and passionate Jennifer Davies. The Salon is located in the Railyards, and is a home based business. It is an eco-friendly, ammonia free zone, where the features of 20% off Mom Makeover Mondays, and "Baby Sitter on Board" are exceptionally great for mums looking to be pampered in a kid friendly zone! We had a great time with this fellow VBN and Green Collective member. We think it is a great service that Jennifer is offering, so we decided to feature it on our blog!

Click here for more information on the Hair Garden Salon

Sunday, June 7, 2009

Supplier Spotlight : Brandwear Basics

Recently, we have received many comments on how 'great the new colours are' of the new Spring/Summer merchandise that has arrived in our stores. While we have many great suppliers using many gorgeous colour palettes, the splashiest of the splashy very well may be our Brandwear Basics line!

Brandwear is a relatively new line to our stores. Focusing on basics for everyday men and women, the line offers our customers affordable and eco-friendly staple pieces for their wardrobe.

Why are we carrying Brandwear Basics? Many, many reasons!!!....

- Brandwear in our stores is made out of Bamboo - a renewable resource
- It is Made in Canada!
- Even is made in it is a local BC based business, employing BC residents!
For more information about this line, please feel free to contact us at

Monday, June 1, 2009

Style Conscious Student Models

On May 23rd, fashions from Fiber Options Naturals were showcased in the Style Conscious Fashion Show held at Mt. Doug Secondary in Victoria BC. The show, organized by VIDEA, showcased fashions made of environmentally friendly fabrics and clothing made in socially responsible ways. We had three students visit us from Mt. Doug Secondary and Lambrick Park Secondary to get outfitted in our lastest Spring Eco Apparel.
We felt inspired that high school students were becoming introduced to eco-friendly alternatives and we truly commend VIDEA, Mt. Doug Secondary, and all of the other participating high schools, for organizing such a fun - yet educational event.

Here are some pictures from the fittings with the models at Fiber Options Naturals! We had fun with the urban canvas we have behind our downtown Victoria location!
Fashions showcased...
1) Cream Summer Dress by Nomads
Feather Headband by Thug Fairy Headbands
2) Blue Cap Sleeve Top by Nixxi
Black Knickers by Nixxi
Feather Headband by Thug Fairy Headbands

Fiber Options Naturals Victoria is a member of the Green Collective. The Green Collective is an affiliation of Victoria shops with a shared common goal of giving customers ethical choices in purchasing decisions.
The stores advertise together to send a message that sustainability is good for business and the planet.
Utilizing the philosophy of 'coopetition', the stores cooperate with other shop owners who may be in direct competition,but who share a common vision of sustaining Planet Earth.
Green products are good for the consumer and the planet. Our Green Collective shops create and sell natural body care products, cleaning supplies, foods, fabrics, and clothing. was launched this past April, and we are excited to share it with all of you!

Shop Eco. Shop Local. Shop with the Green Collective!

Click here for more information.

Special thanks to Nixxi for supplying us with this stunning image of a Spring 09 piece, on

Thursday, May 28, 2009

Join Us On Facebook!

Live in Victoria? Interested in knowing about sales and events on organic and eco-friendly fashions? Join the Fiber Options Naturals Victoria Facebook Group to stay up to date!
Click Here to join.

Wednesday, May 20, 2009

Style Conscious: An Ethical Fashion Show

Fiber Options Naturals has been asked to participate in the upcoming VIDEA Youth Fashion Show titled 'Style Conscious'. The fashion show is at 7 pm, this Saturday, May 23rd at Mt. Doug Secondary. It is a free event that is bringing awareness to ethical consumption. Guests of the event will be learning where and how these clothing pieces are made, and what materials they are made out of. The staff at the Victoria Fiber Options Naturals had a great time yesterday outfitting models for the event! For more information about the fashion show, please email, or check out

Monday, May 18, 2009

A Thank You to Kama Soap

Kama Soap has been a staple at the Fiber Options Naturals and Ecoeverything Stores for over a decade. The fragrant scent of the all natural soaps has become the familiar and inviting aroma that our customers associate with our stores.
The soaps are handmade with all natural ingredients on Saltspring Island. If you visit the Ganges Market in the summer time, you may recognize the brand, as they have been a staple vendor there for years as well. Our customers LOVE Kama soaps. The moisturizing and long lasting properties of the soap (along with the amazing scents) are what keep our regular soap customers returning again and again. While the Mint Tea Tree seems to be the most popular, Kama Soaps creates a plethora of over a dozen decadent kinds of soaps. All are made with different herbs and grains to add colour and texture, and a large amount of essential oils so that you are not left guessing which soap is which!
We are profiling Kama Soaps here on our blog for two reasons. We would like to first acknowledge the amazing quality of product that Sharon and her team have provided us since 1998. As well, we would like to provide them with a formal thank you for their contribution to our Victoria Earth Day 2009 Green Goodie Giveaway. They partnered with us to provide over 200 customers with free Kama Soap Tote Bags, and free Kama Bars of Soap! The Earth Day Celebration was a huge success, as it created awareness about Earth Day in an extremely fun way!
Kama Soaps are available at Fiber Options Naturals Tofino, and Fiber Options Naturals Victoria. Small and Large bars are available, as well as an assortment of bath salts, soaps on a rope, and specialty baby and complexion bars.
If you would like to order products through Fiber Options Naturals, please do not hesitate to call us at 1-800-381-2138 or email us at
If you would like more information about Kama Soaps, click here to visit their website.

Friday, May 15, 2009

Best of the City 2009

Do your ethics align with those of Fiber Options Naturals and Ecoeverything? If so - and if you like the products that we carry - please vote for us for our Victoria location of Fiber Options Naturals in the Best of the City 2009 Contest by Black Press. It is fun to fill out with your family or friends, as you get to pick the 'best' places for dining out, shopping and much much more....There is a new eco/green section of the survey, and we would love your support!
Click here to fill it out!

Tuesday, May 12, 2009

Values Based Business Network

Fiber Options Naturals Victoria is a charter member of the Victoria Values Based Business Network, or VBN for short. We would like to profile this great organization in our blog, as it has provided us with great networking and educational opportunities since its start in 2004. The VBN is southern Vancouver Island's only organization specifically designed for progressive businesses. It is a place where we have gone to meet, mingle with, and learn from other sustainable and values based businesses in town. The VBN provides monthly networking opportunities as well as many educational events such as workshops and panel discussions. Fiber Options Naturals wanted to give back to this great organization, and so a few months ago, our Victoria Store Manager ran for a VBN board position. She was elected on, and has been excited to be working with them ever since. Community involvement is a huge part of Fiber Options' Values, so it could not have been a better fit to have a Fiber Options' representative serving on the VBN board!

Click Here for more information on the VBN!

Sunday, May 10, 2009

$1200 Shopping Spree Winner Announced

Well - this is a little late, but we had to share the details anyways!!! On Earth Day (April 23rd) the winner of the Green Collective's Earth Day $1200 Shopping Spree, Elizabeth Peters, got carted around from store to store via a Kabuki Cab to spend her winnings! The 12 participating Green Collective stores each donated $100 to the event, making for a $1200 Shopping Spree at the 12 hippest and greenest stores Victoria has to offer! If you are not familiar with what this event was about, please check out the previous two postings!!!

Congratulations again to Elizabeth, the winner of the prize! There could not have been more of a deserving winner, as Elizabeth is a brand new mum, in search of all things eco for her new little baby! We hope Elizabeth had a wonderful time shopping with her friend and child (and the Kabuki guy too!)

If you are curious as to what the Green Collective is all about, please click here for more information. The link will direct you to our new Green Collective website, where you can stay up to date about future promotions and events.

Thursday, May 7, 2009

SNAP Victoria Covers Earth Day Event

Snap Victoria, the new definitive monthly source of the many community events, celebrations and business gatherings in Victoria, covered our Green Collective Earth Day Event. The Great Green Goodie Giveaway and $1200 Shopping Spree (as seen in the previous blog post) happenned on April 18th 2009 at our Victoria location of Fiber Options Naturals. Please click on the link below to see Snap's photo of the event at Fiber Options Naturals. Be sure to also check out Snap Victoria's other great photos of community events in our great city! You can also pick up hard copies of the magazine at various locations around the city. Thanks to Paula for coming down to the store, and "Snapping" away!
Click Here for the SNAP Photo.

Tuesday, May 5, 2009

Earth Day Victoria 2009

Fiber Options Naturals Victoria celebrated Earth Day 2009 in style this year! Victoria's Green Collective, which is a grouping of eco-friendly retail stores, held a massive Earth Day celebration.

On April 18th (the Saturday before earth day) all 12 participating stores of the Green Collective held the "Great Green Goodie Giveaway" and a chance for all of the customers to win a $1200 Shopping Spree
Every customer received a goodie, and a ballot for the shopping spree draw. The draw took place the next day, and the winner was to 'shop till they drop' on earth day, which was the following Wednesday!
With the help from Kama Soap, Fiber Options Naturals handed out delectable handmade soap from the Kama Soap line! The soaps are all natural, and handmade on Saltspring Island. Check them out at!
The event was a huge success!!! Thank you to all of our loyal customers for coming down to celebrate with us! See the next blog post for who won the $1200 Shopping Spree!
For more information about the Green Collective, please check out our new site at

Wednesday, April 29, 2009

What do we carry?

The Fiber Options Naturals and Ecoeverything Stores carry a very wide range of eco-friendly products! We carry Men's, Women's and Children's clothing. Men's and Women's clothing is offered in a HUGE range of styles. We carry merino wool pieces for your westcoast excursions, or silk dresses, like the Lav and Kush purple dress featured here, for fancier occasions. We have women's tops, pants, skirts, dresses, jackets - you name it - in soy, bamboo, organic cotton, hemp, merino wool, and tencel. We also have a large Men's section, which includes the coveted line of Icebreaker Merino Wool. Our children's section is focused on baby-toddler attire, and includes many organic cotton goodies for your newborn. There are baby slings, onesies, socks, teething rings, towels, and much much more! We also have a large section of eco-accessories for both men and women. There are many hats in the store to chose from, along with bags and wallets made out of hemp, recycled materials, or cork! Our home accessories selection varies at each location, but you can find organic cotton sheets, towels, candles, and many gift ideas at the various stores. We also offer a variety of locally made, all natural, body care items for all ages as well. The photos are a snapshot of what we have to offer for Ladies Fashions and Accessories for Spring '09. Please visit one of our locations to see our full range of items. Visit for location information.

Tuesday, April 28, 2009

Fiber Options Naturals - Victoria

This is the Victoria location of Fiber Options Naturals! Located on the 500 block of Johnson St., the store is situated in the trendiest place to shop in downtown Victoria - 'LoJo'. You will find the store across the street from the gates of Market Square. Our Victoria location is open from 10-6, seven days a week. As we head into the summer months, we have recently extended our Thursday and Friday hours so that we are open until 7pm. To contact our Victoria location, you can either phone us at 250.386.4367 or email at

Sunday, April 26, 2009

Welcome to Our New Blog!

We at Fiber Options Naturals, and Ecoeverything, are excited to introduce a NEW BLOG for our customers and friends! This is a combined blog for our 4 locations of eco-friendly retail stores. We have locations in Victoria, and Tofino BC. We started in 1997 in Tofino, with the first Fiber Options Naturals store. We had a vision to help create an economy based on environmental and social sustainability. With that in mind, we opened our doors to the first store as idealists, at a time when eco-friendly clothing, home items, and accessories, where not easy to come by! In 2000 we opened a Fiber Options Naturals in Victoria. In recent years, we added a third store, Ecoeverything, to our family of businesses. This was always the name of our website,, and our goal for our stores - to carry everything 'eco'. Therefore it was a natural choice to name our large Tofino location just that. And - as if we weren't already busy enough, we recently opened up a sister store, Cedar Corner Art Gallery, to showcase the amazing artwork created by many brilliant artists here on Vancouver Island.

The Ecoeverything and Fiber Options Naturals stores carry a wide range of eco-friendly clothing, accessories, body care products, and home accessories. You can find clothing made out of organic cotton, soy, bamboo, hemp, merino wool, tencel, modal, recycled fabrics, and much much more! We also house a great selection of eco-friendly accessories including hats, bags, jewelry, scarfs etc.., as well as a fantastic section of locally made - all natural body care products. It doesn't stop there either! We also carry luxurious goodies for your home. You will find smaller gift items such as soy and beeswax candles in our stores, and larger items such as organic bedding and towel sets. The products are not only environmentally friendly, but are also all made in a socially responsible manner.

Our blog is designed to let our customers and friends know about special in-store events, and community projects that we are often involved with. We are committed to a triple bottom line business model. This means that we are equally concerned about our social responsibility and environmental responsibility, as much as our profits. We therefore truly care about our communities, and we get involved wherever and whenever we can!
This blog is also designed to be an information outlet for eco-friendly tips and tricks, a resource guide for eco-friendly fabric information, and a place where people can learn about values based business practices.

We hope you enjoy it!
Here is our contact information below. Please feel free to email or phone us at any time with your questions!

Fiber Options Naturals Victoria
577 Johnson St. (Lower Johnson)
Victoria BC
V8W 1M2

Fiber Options Naturals Tofino
#5 120 4th Street
P.O. Box 888
Tofino BC
V0R 2Z0

Ecoeverything Tofino
150 4th Street
P.O. Box 888
Tofino BC
V0R 2Z0

Cedar Corner Art Gallery
150 4th Street
P.O. Box 888
Tofino BC
V0R 2Z0

Please visit our website for more information about our stores!

For general inquiries, please email us at